What is the 100% Colombian Coffee Program?
Recognized as the forerunner in marketing and promoting a pure,
100% coffee origin, the Colombian Coffee program is a joint effort
between the National Federation of Coffee Growers of Colombia and
roasters around the world to promote brands that
consist of 100% Colombian Coffee.
To help identify these brands, the Federation created a Colombian
Coffee trademark, which features Juan Valdez, his mule and the
Colombian mountains. When seen on any brand, this trademark ensures
that you are getting 100% Colombian Coffee which has been approved
by the Federation's rigorous quality control standards.
Is Colombian Coffee a brand?
No, Colombian Coffee is an origin found in several brands.
What makes a 100% Colombian Coffee
brand better than the rest?
Most supermarket brands consist of blends of different origins
with different quality levels.
A 100% Colombian Coffee brand is guaranteed to contain only
"the richest coffee in the world"® with no other origins blended
in.
How do I find 100% Colombian Coffee?
Look for the symbol of Juan Valdez; this guarantees that the coffee
is indeed 100% Colombian Coffee and meets the quality standards
of the National Federation of Coffee Growers of Colombia.
Is Colombian Coffee available in restaurants?
Yes, some of the most prestigious restaurants around the world
serve 100% Colombian Coffee. Be sure to ask your waiter if they
serve 100% Colombian Coffee.
Where do I find these brands?
Supermarkets and convenience stores across the US, Canada and
Europe. For the brands nearest you, click on the world map below.
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