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JUAN CELEBRATES HIS 40TH !!!!!
On September 13, 2000, Colombia’s President Andrés Pastrana held a celebration in honor of Juan Valdezâ
at Casa de Nariño, the residential Palace in Bogotá. This celebration marked the 40th anniversary of the "Juan Valdez" campaign for Colombian Coffee, as one of the most successful campaigns in advertising history.
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| Colombian President Andrés Pastrana with Dr. Jorge Cardenas, General Manager of the Federación Nacional de Cafeteros de Colombia, congratulate Juan Valdez. |
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| President Pastrana decorates the factious character, Juan Valdez, played by Carlos Sanchez, with the National Order of Merit in the Grade of the Silver Cross at the event. |
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| Juan Valdez with President Pastrana and fellow cafeteros. |
| For more information on the 40th Anniversary of Juan Valdez, click on one of the sites below: |
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